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hello

I am a designer, a facilitator, and an authenticity coach. While I’m still uncovering aspects of myself and my journey, one thing I know for sure is that I am passionate about creating better experiences for people.

 

We’re all human, but we’re far from simple. Each of us navigates countless interactions, environments, and moments that influence who we are and how we feel. I believe that every experience - especially those we engage in deeply and regularly - should be intentionally designed. After all, we spend about a third of our lives in the workplace, a significant portion of time that profoundly shapes us. The opportunity to enhance this experience is incredibly exciting to me.

 

Through my work, I aim to blend empathy with innovation, structuring environments where people feel empowered, connected, and inspired. Designing experiences that help people thrive isn’t just my career; it’s my commitment to fostering spaces where people’s potential can truly unfold.

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my story

After 10 years of designing customer experiences through research, co-creation, and concept development, I had a heartwarming realization: happy employees are just as essential as happy customers.

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That moment clicked for me while working with the “backstage” teams - the ones behind the scenes who keep everything running. As we looked for ways to improve the customer journey, I realized we needed to zoom out and take a more holistic view. It wasn’t just about the end user anymore - it was about every human in the ecosystem, and every touchpoint that shapes their experience. That’s why I now prefer talking about TX: total experience, rather than just CX.

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With a lifelong love for working with people - for people - I followed a growing curiosity and took a coaching course. That was the beginning of a new chapter. Now, I blend my background in design with coaching to help shape workplaces that feel more human: a little safer, a little kinder, and more welcoming for everyone.

So much research - especially in neuroscience - shows how much more we can do to help people not just function, but truly thrive at work. And honestly, this is where I know I can make a real difference.

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contact

I'm always looking for new and exciting opportunities. Let's connect.

+46703745168

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©2024 by Daina Byciute

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